What information should a tradie put on their vehicle?
5 min read
11 March 2026
Every extra line makes the important ones smaller. Here is the priority order, and where to stop.
Vehicle signage has a fixed budget: the amount of legible area on a panel. Everything you add spends that budget. So the question is not "what could go on" but "what earns its place".
The priority order
- 1. Phone number. The single thing a stranger needs. Largest element after the name, or larger than it.
- 2. Business name. Recognition and credibility.
- 3. One service line. What you actually want to be called about.
- 4. Licence or registration number. The trust signal people check.
- 5. Nothing else, unless it does a job.
On the service line
"Plumbing" gets you everything. "Blocked drains and hot water" gets you the work you want. Specificity filters your calls, and filtered calls are worth more than more calls.
Two or three words. If you need a comma and an "and", it is too long for a moving vehicle.
What about a website?
A URL on a vehicle is read by almost nobody. It cannot be typed at the lights and it will not be remembered at the next set. If you want to send people online, use a QR code — it is one action instead of eight.
What about social handles?
For most trades, no. A person who needs a plumber is not opening Instagram. The exception is trades where the work is visual and the decision is slow — landscaping, painting, custom carpentry — where a portfolio genuinely closes work. Even then, it goes after the phone number, not instead of it.
Things that quietly hurt
- Five services in small type — nothing gets read
- A slogan about quality or reliability — every competitor claims the same
- A stock illustration of a tool — it makes the signage look templated
- An ABN — nobody has ever rung a tradie because of an ABN
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